
Channel 4 are no doubt thrilled with their ratings. The long term impact won't be thrilling for them.
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I've always liked Channel 4. I'm sure there is some executive thrilled with their feet up with how this has gone with the attention and fact it's still top of their streaming service shows little concern. All press is good press blah blah blah they'll tell themselves.
Look at some of the shows they've produced over the years. They were the ones that were willing to give Russell T Davies six episodes for It's a Sin. Queer as Folk at the start of the century was controversial, but groundbreaking. The stuff in the 90s. The below link will be a throwback for you.
https://www.theguardian.com/tv-and-radio/2022/nov/02/channel-4s-40-best-shows-ranked
They did a documentary last year with Sam Thompson that was evidence led asking "is this ADHD?". Great stuff. Clearly researched, and Sam has been great. He must feel betrayed seeing this.
But it all feels for nothing now. If, as a channel, they're giving a platform to someone like that Psychiatrist, and allowing such outrageous claims, dragging ADHD into the culture war - that isn't the reputation I know of, or Channel 4 that has always been willing to take risks over the years, but the right risks. Controversial at times. But never this harmful. To the point it will have genuine impact on people's life. We've seen that already with comments.
So you won Channel 4, but you ruined my night completely so you could have the money, attention, & you have all the grace of a reversing dump truck without any tyres on. Well done.
In all seriousness, the long term reputational damage will not be worth it. I remember fondly Stephen Fry doing a documentary on Bipolar years ago. I don't even have it. Things like this stick.
If Channel 4 wants to be tabloid fodder, I hope advertisers take note of that, and perhaps should even be contacted by charities and communities too. I wouldn't want to be a large company and being associated with this documentary.