Which RTD alcohol brand name would make you pick up the can
I know this post shouldn't be made as a founder, but I still thought to reach out
I'm working on branding for a ready-to-drink cocktail, and I'm stuck between two names.
1. No Rules
2. Psych
I'm not asking which one you'd buy based on the product. I'm more interested in your first impression of the brand itself.
A few questions:
- Which one feels more premium?
- Which one would make you pick it up from a shelf?
- Which one sounds like it has long-term brand potential?
- What personality does each name give off?
For context, the target audience is people aged 21+ who enjoy social occasions, music, festivals, and casual drinking. The drink will come in multiple fruit flavors, so I'm looking for a name that can become a lifestyle brand rather than just describe the product.
I'd really appreciate honest opinions—even if you think both names are terrible. If one immediately gives you a certain vibe or reminds you of another brand, I'd love to know.