u/Jhonny_XD

Hey everyone,

I'm working on a B2B SaaS product called EzFlows and I'm trying to figure out where the bottleneck is in my acquisition funnel.

The product is basically a platform for companies and agencies to centralize workflows, CRM, forms, pipelines, broadcasts, WhatsApp/chatbots, and multichannel communication with things like approvals, version history, and governance.

The positioning is not “another n8n alternative”. The idea is more around helping agencies/companies organize the operational side of automation, marketing, sales, and customer communication in one place.

Right now I'm not even trying to optimize for paid customers. I just want people to create an account and actually try the product.

Here’s what I’ve tested so far:

• cold outbound emails to agencies/consultancies
• paid traffic, including Reddit Ads
• sending people mostly to the main website
• a few different email angles, with the best one focused on “who approved this workflow?”
• no hard sales CTA, mostly “check out the site”

The weird part is that I am getting visits. Not a huge amount, but enough that I expected at least a few more signups. So far, though, conversion is almost nonexistent.

A few things I’m questioning:

• Is the ICP too broad?
• Is the offer too vague?
• Is the landing page not specific enough?
• Is “create an account” too much friction for cold traffic?
• Should I use a demo video, waitlist, free template, diagnostic, or some other softer CTA first?
• Am I describing too many features instead of one painful use case?
• Is this kind of product just too complex to sell from a generic landing page?

I’d really appreciate honest feedback from people who have dealt with this before.

When you have traffic but very few signups for an early B2B SaaS, what do you usually check first?

Landing page? ICP? CTA? Messaging? Product positioning?

Thanks in advance.

Hey everyone,

I'm working on a B2B SaaS product called EzFlows and I'm trying to figure out where the bottleneck is in my acquisition funnel.

The product is basically a platform for companies and agencies to centralize workflows, CRM, forms, pipelines, broadcasts, WhatsApp/chatbots, and multichannel communication with things like approvals, version history, and governance.

The positioning is not “another n8n alternative”. The idea is more around helping agencies/companies organize the operational side of automation, marketing, sales, and customer communication in one place.

Right now I'm not even trying to optimize for paid customers. I just want people to create an account and actually try the product.

Here’s what I’ve tested so far:

• cold outbound emails to agencies/consultancies
• paid traffic, including Reddit Ads
• sending people mostly to the main website
• a few different email angles, with the best one focused on “who approved this workflow?”
• no hard sales CTA, mostly “check out the site”

The weird part is that I am getting visits. Not a huge amount, but enough that I expected at least a few more signups. So far, though, conversion is almost nonexistent.

A few things I’m questioning:

• Is the ICP too broad?
• Is the offer too vague?
• Is the landing page not specific enough?
• Is “create an account” too much friction for cold traffic?
• Should I use a demo video, waitlist, free template, diagnostic, or some other softer CTA first?
• Am I describing too many features instead of one painful use case?
• Is this kind of product just too complex to sell from a generic landing page?

I’d really appreciate honest feedback from people who have dealt with this before.

When you have traffic but very few signups for an early B2B SaaS, what do you usually check first?

Landing page? ICP? CTA? Messaging? Product positioning?

Thanks in advance.