▲ 2 r/WebApps+1 crossposts

From 0 to 11 sales in one week: How giving away free tools worked better than my homepage

Hey everyone,

Quick weekly update on building PressWork in public.

📊 The Numbers Shift:

* Last Wednesday: 0 sales

* Today: 11 sales

* Subreddit: 3 → 20 subscribers

* Site traffic: Steady organic growth

🧪 What worked best:

I noticed that the free utilities in my digital lab (presswork.it/laboratorio) convert way better than the actual homepage. Several buyers told me they tried one of the free text/formatting tools first, found it genuinely useful, and then came back to buy the full desktop app.

This validates a huge hypothesis for indie makers: when you are a completely unknown brand in a crowded niche, give first, ask later. Build utility tools that solve quick pain points to earn trust.

🚀 Coming end of July: PressWork 4.0

The CodeMirror 6 migration is finally done. This will be a major release featuring:

* Live preview (Markdown renders in real-time next to the editor)

* Inline images (drag and drop directly into the manuscript body)

* Massive performance bump: 100k+ word documents without a single drop of lag

* Same one-time lifetime license, zero migration cost for existing users

If you want to follow along or get notified at release: https://presswork.it/coming-soon?lang=en

📅 Next entry: Wednesday, July 8.

For the developers and writers here: what approach do you use to build trust when launching a brand new software? And what feature of a heavy-duty writing editor matters most to you?

— Alessandro

reddit.com
u/Jonastraus — 4 days ago
▲ 1 r/Presswork+2 crossposts

🇬🇧 SHIP LOG — Day 6: PressWork 4.0 announced

Hey everyone,

I'm announcing PressWork 4.0 today, coming end of July 2026.

What started as a CodeMirror 5 → 6 migration turned into

something major. Three things change how you write:

🌟 **Live preview** — Markdown renders in real time next to

the editor. No more "preview pane" toggle.

🖼️ **Inline images** — Drop images directly into the manuscript

body. They stay inline, with captions, ready for export.

⚡ **100k+ word documents without lag** — Lazy rendering +

virtualized scrolling. No more spinning wheel at chapter 30.

Plus:

- Better PDF/LaTeX export with chapter break handling

- Memoir/book LaTeX class configurable

- Same one-time license, zero migration cost

📅 **Release**: end of July 2026

📧 **Be notified**: [https://presswork.it/coming-soon?lang=en]

This community is the first to know — public announcement

goes out today on LinkedIn and X.

What feature are you most excited about?

— Alessandro

---

🇮🇹 Versione italiana:

Annuncio oggi PressWork 4.0, in uscita fine luglio 2026.

Quella che era partita come migrazione da CodeMirror 5 a 6 è

diventata altro. Tre cose cambiano come si scrive:

🌟 **Anteprima live** — Il markdown si renderizza in tempo

reale accanto all'editor. Niente più toggle "anteprima".

🖼️ **Immagini nel testo** — Trascini le immagini nel manoscritto.

Restano inline, con didascalia, pronte per l'export.

⚡ **Documenti da 100.000+ parole senza rallentamenti** —

Rendering virtuale + lazy load. Niente più rotella al

capitolo 30.

Inoltre:

- Export PDF/LaTeX migliorato con gestione capitoli

- Classe LaTeX memoir/book configurabile

- Stessa licenza a vita, zero costi di aggiornamento

📅 **Rilascio**: fine luglio 2026

📧 **Sii avvisato**: [https://presswork.it/coming-soon?lang=it]

Questa community è la prima a saperlo — annuncio pubblico

oggi su LinkedIn e X.

Quale feature ti emoziona di più?

— Alessandro

reddit.com
u/Jonastraus — 10 days ago
▲ 5 r/Presswork+3 crossposts

Day 5 after launch — Ship Log entry 1

🇬🇧

Hey everyone, founder here.

Five days into the public launch and here's what's happening:

📊 Numbers:

- 230 site visits

- 8 subscribers in this community (was 3 yesterday!)

- 1 reply from an outreach to a YouTube creator

- 0 sales yet — and that's OK

🐛 First production bug:

Within 72 hours we caught a critical PDF layout bug with multiple

consecutive images. Diagnosed Saturday, fixed Sunday, shipped

v3.7.5 signed and notarized by Monday. If you have v3.7.4 installed,

download v3.7.5 from presswork.it/download

🧪 Free tools released:

We also published PressWork Lab — six free tools you can use

without buying the app or even signing up:

- PDF preflight checker for KDP authors

- Royalty calculator with print costs

- Copy-ready template library (colophon, disclaimer, blurb)

- Spine width calculator (KDP + Ingram presets)

- Professional templates for legal/business documents

- ISO compliance validator

presswork.it/laboratorio?lang=en

If you have feedback, bug reports, or feature requests — post here

or DM me directly. I read everything.

— Alessandro

---

🇮🇹 Versione italiana

Ciao, sono il founder.

Cinque giorni dopo il lancio pubblico, ecco cosa sta succedendo:

📊 Numeri:

- 230 visite al sito

- 8 iscritti a questa community (ieri erano 3!)

- 1 risposta da un creator YouTube

- 0 vendite finora — e va bene così

🐛 Primo bug in produzione:

Entro 72 ore abbiamo intercettato un bug critico nel layout PDF

con immagini consecutive. Diagnosi sabato, fix domenica, v3.7.5

firmata e notarizzata pubblicata lunedì. Se hai v3.7.4 installata,

scarica v3.7.5 da presswork.it/download

🧪 Strumenti gratuiti rilasciati:

Abbiamo anche pubblicato il Laboratorio PressWork — sei strumenti

gratuiti utilizzabili senza comprare l'app e senza registrazione:

- Preflight PDF per autori KDP

- Calcolatore royalty con costi di stampa

- Libreria template copia-incolla (colophon, disclaimer, blurb)

- Calcolo dorso libro (preset KDP + Ingram)

- Modelli professionali per documenti legali/business

- Validatore conformità ISO

presswork.it/laboratorio?lang=it

Feedback, bug, richieste feature — postate qui o DM diretta.

Leggo tutto.

— Alessandro

reddit.com
u/Jonastraus — 12 days ago
▲ 8 r/Presswork+8 crossposts

Presswork is officially live 🚀 — after 18 months of dev, the writing tool I built post-Jona

Hi everyone! 👋

After 18 months of development, today I'm officially launching Presswork —

the writing tool I dreamed of as a former editorial director (sold Jona

Editore in 2023, started Presswork shortly after).

**The problem I was solving:**

As an editor, I had spent years fighting with 4 different apps to take a

manuscript from draft to print: Word to write, InDesign to layout, Sigil

for ePub, Adobe to sign. Every step manual, error-prone, disrespectful of

creative time.

I built Presswork because I wanted a single tool that respected the writing

flow and produced professional outputs without manual exports.

**What it does:**

- A single `.pwk` document contains: text, narrative branches (Git-style

— try an ending, roll back), version history, automatic outputs

- No more "Save as": when you write, every format is already prepared

in the background (PDF/X-4, ePub 3.3 validated for Kindle, FDX for

Final Draft, ICML for InDesign)

- Offline AI editorial tools (Blurb, Synopsis, Metadata generator,

Consistency check) — NO cloud, NO upload, GDPR-safe

- Digital signature with RFC 3161 timestamp (legally valid in EU/Italy)

- Native cross-platform: Mac (Apple Silicon + Intel), Windows (x64 + ARM64), Linux

- Built with Rust + Tauri + Llama 3 + Typst + Pandoc

**Pricing:**

- Base: €99 — Essential writing + sign + export

- Editorial: €149 — Authors, screenwriters, KDP/Kindle workflow

- Pro: €149 — Professionals, batch PDF signing, analytics

- Studio Complete: €249 — Everything integrated

- Business: €995 — 5x Studio Complete for teams

Lifetime license. No subscriptions.

🎁 Code **LAUNCH20** = -20% off for the first 200 buyers.

**Demos:**

- 🇮🇹 IT: https://www.youtube.com/watch?v=TaIDQVIu9ig

- 🇬🇧 EN: https://www.youtube.com/watch?v=5RJRw650ov4

**Get it:** https://presswork.it (or https://presswork.online for English)

Open to feedback, bug reports, feature requests — pin them here or

DM me. Roadmap discussion welcome.

— Alessandro

u/Jonastraus — 7 days ago