From 0 to 11 sales in one week: How giving away free tools worked better than my homepage
Hey everyone,
Quick weekly update on building PressWork in public.
📊 The Numbers Shift:
* Last Wednesday: 0 sales
* Today: 11 sales
* Subreddit: 3 → 20 subscribers
* Site traffic: Steady organic growth
🧪 What worked best:
I noticed that the free utilities in my digital lab (presswork.it/laboratorio) convert way better than the actual homepage. Several buyers told me they tried one of the free text/formatting tools first, found it genuinely useful, and then came back to buy the full desktop app.
This validates a huge hypothesis for indie makers: when you are a completely unknown brand in a crowded niche, give first, ask later. Build utility tools that solve quick pain points to earn trust.
🚀 Coming end of July: PressWork 4.0
The CodeMirror 6 migration is finally done. This will be a major release featuring:
* Live preview (Markdown renders in real-time next to the editor)
* Inline images (drag and drop directly into the manuscript body)
* Massive performance bump: 100k+ word documents without a single drop of lag
* Same one-time lifetime license, zero migration cost for existing users
If you want to follow along or get notified at release: https://presswork.it/coming-soon?lang=en
📅 Next entry: Wednesday, July 8.
For the developers and writers here: what approach do you use to build trust when launching a brand new software? And what feature of a heavy-duty writing editor matters most to you?
— Alessandro