From my understanding, $50/day is a baseline or starting point in spend.
I have a home services business, and we average $25 CPL across the last 2 months. I’ve been rotating creatives about every 1-2 weeks. Every single time I post a new creative, the old one stops getting any spend, or the old one just flops and out of nowhere stops producing leads, and the new one starts crushing.
I’m under the impression that to scale past $50/day, you should have 2 ads that each consistently produce leads and each get reasonable spend by meta. The third ad slot is used for testing new ads.
That being said, I feel like I have my hands behind tied behind my back, because we really want to scale up our ad spend. We want to be going on 5 estimates per day, and at our rate, we’re only able to produce enough leads for ~2 estimates per day. But, it’s sounding like if I scale up my ads now, it’ll “disrupt the learning”.
Any advice? I don’t know anyone in the meta ads space, extremely tough to know what I’m doing right or wrong, or what to do next. Asking AI is just about pointless because it’ll give you different answers almost endlessly.
Any help or direction is much appreciated.