u/JulienSwitzerland

Hi guys

I’m building a small iOS budgeting app (privacy-first, no login, no cloud).

App is ~3–4 months old.

Last ~30 days:

- ~113 installs from Apple Search Ads

- CPA around $4

- tap → install conversion seems solid (~30–50%)

But:

Only ~10 organic installs in the same period.

So right now it feels like:

Ads work, product seems okay, but organic growth is basically flat.

I’m trying to understand:

- Is this normal at this stage/volume?

- Does organic growth significantly lag behind paid installs?

- Or is this usually a sign that something is off (ASO / positioning / product)?

Would especially appreciate input from people who saw organic pick up later at roughly what install volume did that happen for you?