u/Just-The-Facts-411

Those metal blue boxes might be convenient to drop off mail before/after Post Office hours. They are also convenient for thieves to steal your mail. It's been widely reported in Mamaroneck, Mount Vernon, etc. It also happens in Bedford.

https://dailyvoice.com/new-york/tarrytown/man-steals-mail-from-westchester-drop-box-hides-it-down-pants-while-accomplices-watch-cops/

I was given these email statistics. Do you find them to be accurate?

For a charity that I do their email blasts for, the open rate can be 10% to 60% depending on the subject and audience. To convince them that less is more, I've been separating the emails into high and low groups and sending them out as 2 blasts.

EMAIL STATISTICS YOU NEED TO KNOW!

1. Email Open Rates: The average email open rate across all industries was around 20-25%. However, this can vary significantly depending on the sector and the quality of your email list.
2. Click-through Rates (CTR): The average CTR for emails is typically around 2-5%. Like open rates, this can also vary based on the industry and the content of your emails.
3. Bounce Rates: The average email bounce rate, indicating failed deliveries, ranged from 0.5% to 2%.
4. Conversion Rates: Email marketing conversion rates (turning recipients into customers) varied by industry but were usually around 1-5%.
5. Mobile Email Usage: The majority of emails are opened on mobile devices. This highlights the importance of optimizing emails for mobile viewing.
6. Best Day and Time to Send Emails: Tuesdays, Wednesdays, and Thursdays tended to have higher open rates. The best times to send emails were often mid-morning (10 am) or mid-afternoon (2 pm).
7. Segmented Campaigns: Personalized and segmented email campaigns tend to perform better than generic ones. Targeted emails based on recipient preferences and behavior can lead to higher engagement rates.
8. Automated Emails: Automated email workflows, such as welcome sequences and abandoned cart reminders, have shown to be effective in improving engagement and conversion rates.
9. Email Personalization: Emails with personalized subject lines and content often had higher open and click-through rates compared to generic ones.
10. Unsubscribe Rates: The average unsubscribe rate was around 0.2-0.5%. A low unsubscribe rate is a positive sign that your email content is relevant and valuable to your audience.

Remember that these statistics are only general benchmarks, and actual performance will depend on various factors, including the quality of your email list, the relevance of your content, and the effectiveness of your email marketing strategy. It's essential to regularly analyze your email campaigns and make data-driven improvements to achieve better results.