China is putting its scientists on giant public screens and treating them like national celebrities
Malls and public spaces across the country have started replacing some commercial ads with huge portraits of famous scientists, including rocket scientist Qian Xuesen, Nobel Prize winner Tu Youyou and agricultural scientist Yuan Longping.
The trend appears to have started in Shandong before spreading to other parts of China, with people even stopping to take photos in front of the displays.
The idea is simple: give the people behind major scientific breakthroughs the same kind of public attention usually reserved for actors, athletes and influencers
u/KAM5Y — 1 month ago