AI answer engine optimization tool, is this actually worth prioritizing early on?
so i've been building for about 8 months now and SEO was always something i just winged. it worked okay enough that i never had to think too hard about it.
but lately i keep noticing that when i ask chatgpt or perplexity something about my space, the same 3 or 4 companies keep showing up in the answers. and it's not always the ones ranking on google either. some of them have pretty average websites.
started looking into why and apparently there's a whole thing around getting your brand to show up specifically in AI generated answers. different enough from traditional SEO that i feel like i'm kind of starting over.
has anyone here actually put time into this? is it worth focusing on at an early stage or is it more of a seed and beyond problem? trying to figure out where this sits on the priority list.