u/Karman_Dhillon

I’ve been noticing recently that even when rankings remain stable, organic traffic and CTR are not performing like before. It feels like AI Overviews and AI-generated answers are keeping users on Google instead of sending traffic to websites.
Especially for informational content, impressions may still grow in GSC, but clicks seem lower compared to previous years.
Is anyone else experiencing this lately?
• Which type of pages are getting affected most for you?
• Are informational blogs losing more traffic than commercial pages?
• Have you changed your SEO strategy because of AI search?
• Do you think this trend will continue in 2026?
Would like to hear real experiences from other SEOs and website owners.

I’ve noticed something on a few small websites I work on.
• Rankings are mostly the same
• Pages are still indexed
• But organic traffic is going down
It feels like people are getting answers directly from Google (AI answers, snippets, etc.) without clicking websites.
So I’m wondering:
Is AI search actually reducing traffic for small sites?
Or are we just changing how we measure SEO success now?

 What do you think?
• Are you seeing the same thing?
• Is this happening in your niche too?