r/seodiscovery2026

This is my first time helping a potential client to do a FREE SEO audit. My plan was, once the client get the free audit, if they are interested in my services, we set a time to meet and move on with next steps, like quoting and scope coverage. However, I have no idea how a typical free seo audit looks like. Since it is free, I only know that I should not be doing a full one, and only include the important one.

But,

1. How is the structure of a free audit?
2. Anything to be careful when giving free audit?

I can’t find any examples online so far. Would appreciate it if someone can share their experience and maybe samples.