u/ritik_kumarp

Anyone else noticing that some pages with almost no backlinks are suddenly outranking stronger websites on Google?

I’ve been analysing a few SERPs recently and it feels like topical relevance and content quality are starting to matter way more than pure authority in certain niches. Some smaller sites with cleaner UX and better intent matching are beating older domains with stronger backlink profiles.

Is Google shifting more toward user behaviour + content satisfaction signals now, or am I overthinking this?

Would love to hear what other SEOs are seeing lately.