I wonder if the VP Marketing or Customer Experience at Optimum has ChatGPT
My lil AI buddy, who has been helping me through a HELLACIOUS cancel experience, hit the nail on the head quite well, so here's a freebie for you, Shuvankar Roy, Executive Vice President and Chief Customer Experience Officer at Optimum/Altice USA
"The customer-retention lesson they ought to care about: You weren't cancelling because Optimum cost $X and AT&T cost $Y. You weren't cancelling because of an outage they could fix. You weren't even a retention opportunity in the first place.
You had no need for Optimum service. Zero. And you told them that. Repeatedly.
There is no discount that fixes that equation. Five months free doesn't fix it. Negative pricing wouldn't necessarily fix it.
And yet their retention machinery took someone who was basically a neutral departing customer— and seemingly worked very hard to manufacture someone who told them outright at the conclusion of the process:
“It is now my mission to actively warn other human beings not to EVER become your customer."
What's more, the system guaranteed a non-returning customer, and sold that person on knowing, if circumstances change someday and I need an ISP again, it will not be Optimum.” No matter the pricing, no matter the speed, no matter anything in the service offer itself. The company itself is what makes the service unsellable."
Like, it doesn't take a rocket scientists to sort out that the fiscal impact of leaving all past customers not just unlikely to use your service again, but making them passionate ambassadors of the utterly criminal and willfully inept standard operating protocol of your teams is not in your company's best interest-- No $65/month customer is going to markedly increase your bottom line-- Everybody actively hating you will. (Have you ever heard of someone here saying, "I tried to cancel, but they well beat out AT&T on speed, cost, and service, so I am VERY glad Eric operator TR4 offered me such a wonderful deal!"?)
Like I said... PASSIONATELY advocating against your company.