ALL Social media manager roles posted on LinkedIn require content creation - Help I do not have this skill where do I start
Hello social media marketers.
I am desperate for some expert advice. I am a social media manager in South Africa and I am struggling to find a job. The thing is that all the posted jobs include content creation and literally everything and the kitchen sink. Although I have the other skills required for the role, I fall short with design as I have always worked in agencies where the roles were specific, and each required a specialist. So paid media specialist, design team, video team. All the jobs I am seeing and being contacted for, require a person that can do everything. What courses or programmes can I learn to be able to apply to these jobs? Bearing in mind my experience is limited? What software would I need? I currently am unemployed so getting a mac is not an option. Do I need to learn photoshop? or how can I go about this.
I am feeling so stuck and not sure where to start. If you have any advice on how I can upskill myself I would be most grateful. I have been looking for over a year and I am getting nowhere.
Thank you