A scandinavian media company called Schibsted is making users who deny cookies for personalized ads pay to view their site. This is in no way fair and sets a bad example for the industry as a whole.
Is this even allowed? This feels like they're pressuring consumers who are mindful of their private information by making them open their wallets as a form of retribution.
Are personalized ads that are just viewed, not clicked, more profitable for the website hosting them rather than generalized ones? The company is claiming that they're loosing ~$50m in annual revenue due to not making people pay. This info comes directly from Schibsted themselves.
I've found this method to be infuriating and insensitive towards us, I've contacted one of the largest political parties here in Sweden asking them to review this entire situation in hopes that they pass local laws against this.