Rolex is Entry to Mid - luxury + hype tax.
What are the attributes of an entry to Mid - luxury watch.
- Easy availability.
- Mass production.
- Basic to mid horology.
- Past laurels.
- 65+ hours of power reserve.
- Can be serviced anywhere.
- No movement complications.
For example - Longines fit all of the above.
And so does Rolex.
A Rolex is very easily available at walk in from a grey market dealer.
Mass production of 1 million+ watches, Longines is 1.2 million.
Basic movements. (Apart from newly released calibre 7135 5hz movement) which Grand seiko had mastered decades ago.
Past laurels of being almost 1st at everything. For example claim of 1st wrist watch (santos dumont Cartier). 1st 904L ( omega 1970). 1st watch chronograph 1816 ( pocket watch) 1913 longines 1969 Zenith.
Most of the entry to mid luxury watches offer 65+ hours of power reserve with metas and chronometer certificate.
Most of the watch makers can service Rolex.
Still using Swiss escapement with modification. ( chronergy escapement).