We all knew this was coming, at least I did. One of the admins of the Lickety Split Facebook group was previously charged with fraud a few years ago, so I can’t say I’m surprised by allegations that he may have been bought out to take the group down.

Please tell your friends and family about this Reddit group. Reddit is favored by Google anyways and your posts will be seen when they look up Lickety split.

It is NOT illegal to share your experience or review of the company.

We took the time to go through about 70 negative reviews of Lickety Split and actually read them all the way through. Not just looking at star ratings, but trying to see if the complaints were random or if there was something consistent going on.

There definitely is.

The biggest thing that kept coming up was pricing.

Around 60% of the reviews mention being overcharged, getting quoted really high prices, or being pulled in with a cheap offer that turned into something much bigger.

And this isn’t just people saying it’s a little expensive. People are talking about:

• getting quoted thousands for things other companies fixed for way less
• paying hundreds for small, simple jobs
• those $50 to $79 “specials” that don’t actually end up applying

The same situation keeps popping up over and over.

Someone calls for something simple.
They’re offered a cheap inspection or promo.
The tech shows up, looks around for a bit.
Then suddenly it’s a big issue.
Now they’re being quoted a large repair or a full replacement.

A lot of people also said it felt more like a sales pitch than a normal service call. Long visits, a lot of talking, and pressure to make a decision right then and there.

There are other complaints too. Missed appointments, poor communication, work not getting finished. But those don’t show up nearly as consistently as the pricing stuff.

What stood out the most is that people aren’t just upset. They’re describing almost the exact same experience.

At some point it stops feeling like a few bad experiences and starts feeling like a pattern.

Just wanted to share what we saw after actually going through the reviews.

A federal lawsuit, 91 BBB complaints, a formal 'pattern of complaints' flag, and a refund policy that requires customers to stay silent. Here is everything Jacksonville homeowners need to know before they call.

If you live in Jacksonville or St. Augustine and have ever had your AC go out on a Sunday, a pipe burst in the middle of the night, or a breaker trip during a cold snap, there is a good chance you have seen a Lickety Split van roll up. The company markets aggressively, plastering low-cost coupons across the region. The pitch is warm: a family business founded by a guy who moved to Florida, called some local contractors, got burned, and decided to do it better.

The reality, according to nearly a hundred Better Business Bureau complaints, a federal lawsuit naming the owner personally, Glassdoor reviews from former employees, and independent contractor assessments gathered for this report, is considerably less warm.

Who Is Thomas Noland?

Thomas Wayne Noland is the founder and CEO of Lickety Split AC, Plumbing & Electric, operating out of 11750 Philips Highway in Jacksonville. He holds a current, active Certified Electrical Contractor license with the Florida DBPR under license number CAC1822049, and describes himself as having spent over 27 years in the trades.

Before Jacksonville, Noland ran Premium Home Services LLC out of Warrenton, Virginia. In November 2021, he sold that company to NearU Services, a private equity-backed home services platform based in Charlotte. NearU praised the acquisition, calling Noland a "proven leader" who had built "a great culture" and "loyally served a large customer base."

About a year after selling, he relocated to Florida. By December 2022, four LLCs had been filed with the Florida Division of Corporations, all at the same Philips Highway address, all under his name: Lickety Split Air Conditioning, Plumbing, Electrical, LLC; Lickety Split Home Services, LLC; Good To Go! Air Conditioning Company LLC; and TW Noland Company, LLC. The existence of multiple parallel entities at the same address, including a separate AC company under a different name, is worth noting for any consumer trying to research the business before hiring.

Noland's wife and co-operator, Lindsay Noland, also appears on LinkedIn as a company employee and was named personally alongside Thomas Noland in a 2025 federal lawsuit (more on that below).

The BBB Record

The Better Business Bureau profile for Lickety Split AC, Plumbing & Electric is one of the most striking in the Jacksonville market.

91 total complaints in three years. 75 complaints closed in the last 12 months alone. The company is not BBB accredited. More importantly, the BBB has formally flagged Lickety Split for a "Pattern of Complaints" — a specific designation that goes beyond complaint volume and indicates the bureau has identified systemic, recurring issues with how the business operates.

The complaint categories tell the story clearly: service or repair issues (68 complaints), product issues (18), order issues (3), billing issues (1), and sales and advertising issues (1).

Reading through the actual complaints reveals patterns that are hard to dismiss as one-offs.

The Playbook: Fear, Pressure, and the Upsell

The most consistent thread across complaints is what multiple reviewers and at least one industry professional have called a "bait and diagnose" model. A low-cost call gets a technician in the door. The technician identifies a problem, often an alarming one. A sales manager is then called in or connected by phone. The quote that follows is frequently many multiples of what independent contractors later charged for the same scope.

The electrical inspection con. One complainant described calling Lickety Split for a free electrical inspection. The technician tested outlets, claimed to detect excess heat in the walls, and said he spotted "discoloration" on the panel indicating a major fire hazard. He called in a manager, who escalated by phone, warning the family their house could burn down. They were pushed toward a Level 3 Quality Connection Analysis for $1,522, which was then discounted to $1,007 after negotiating. When they sought second opinions, three independent electricians found no safety issue, no scorch marks, and no need for the $16,500 panel replacement the company ultimately recommended. The only actual problem any of them found was an undersized breaker wire that Lickety Split itself had installed in a prior visit.

Targeting the elderly. A separate October 2025 complaint describes an 86-year-old woman who called for a routine AC checkup before the winter season. According to her daughter, the technician called in a sales manager, and together they lied, bullied, and pressured the woman into agreeing to a full duct replacement. The daughter arrived, stopped the work, and the company refused to acknowledge cancellation requests by phone or email, continuing to demand full payment for work that was never completed.

Wrong equipment, wrong size. A homeowner filed a complaint that Lickety Split installed a 3-ton AC system in a 912 square foot home without performing a Manual J load calculation or evaluating ductwork. Post-installation testing showed a static pressure reading of 0.8, far outside the acceptable range. Two BBB-accredited HVAC companies independently confirmed the system was oversized. Lickety Split refused to acknowledge the error and attempted to bill the homeowner for duct replacement to accommodate the system they had improperly sized.

Fraudulent liens. At least one complainant reported that Lickety Split filed a construction lien against their property after being paid in full, with documentation of full payment in hand. Under Florida Statutes Chapter 713, filing a lien when no balance is owed is improper and may constitute a wrongful or fraudulent lien. The lien clouded their property title and created legal exposure with no legitimate basis.

Showing up uninvited. One reviewer described calling for a quote, then telling a representative they did not want service. The company dispatched a technician anyway. When the homeowner confronted him, the tech claimed he had "just seen the cancellation" seconds before arriving.

The pattern described across all platforms is consistent: a technician who diagnoses a serious problem, a manager brought in by phone who escalates the fear, a quote that arrives in the thousands or tens of thousands, and a hard-sell that reportedly does not stop until the customer either agrees or orders everyone off their property.

The Refund NDA: Silence as a Condition of Getting Your Money Back

This detail deserves its own section.

When one complainant successfully pushed back on a $1,007 electrical charge and was told they would receive a full refund, Lickety Split sent a refund agreement via a third-party company. That third party, according to the complainant, advertised services helping businesses protect their online ratings.

The refund agreement contained a non-disparagement clause preventing the consumer from discussing the refund, its details, or their experience, and included broad language covering not just the incident in question but any future dealings with the company. The consumer, who still had an active 10-year HVAC warranty and maintenance plan with Lickety Split, consulted an attorney, who advised against signing.

When the consumer raised concerns about the sweeping language, the company's response was dismissive, describing the contract as "standard" and suggesting the consumer simply lacked experience with such documents. Lickety Split also accused the consumer of attempting to "double dip" by initiating a credit card dispute, despite the fact that the dispute had been filed before any refund was issued and before the consumer even knew they could work with the BBB.

Conditioning a refund on a consumer's permanent silence, including about future experiences with the company, is an aggressive legal tactic for a home services contractor. It is also the kind of practice that consumer protection regulators and the FTC have historically scrutinized.

The Federal Lawsuit

On April 23, 2025, a complaint with jury demand was filed in the U.S. District Court for the Middle District of Florida. The case, Huffman v. Lickety Split Air Conditioning, Plumbing, Electrical, LLC et al (Case No. 3:2025cv00444), names three defendants: the LLC, Thomas Noland personally, and Lindsay Noland personally.

The personal naming of the Nolands as individual defendants suggests the plaintiff is attempting to pierce the corporate veil and hold the owners directly liable. Full complaint details require PACER access. The plaintiff's attorney of record is Matthew Gunter.

What Employees Say

Glassdoor reviews of Lickety Split AC, Plumbing & Electric paint an internal culture that mirrors the external complaints.

The company holds a 2.6 out of 5 star rating on Glassdoor, 30% below the industry average for construction and home services employers. 40% of reviewers said they would recommend the company to a friend. One reviewer described being told by management that "the company comes first before my family or anything else."

Multiple employee reviews allege that the company pays or pressures employees to generate fake positive reviews. Other reviewers describe being required to conduct complete home inspections even when customers explicitly refused, consistently late or missing paychecks, 16-hour days, no work-life balance, and a turnover rate where most employees do not last six months. One reviewer summarized the internal culture as having "no accountability from management," "micromanaging," and a "customer base that feels like it's a scam."

Sales, according to multiple reviewers, are handled over the phone by people who do not have trade knowledge, with the phone manager calling in remotely after the technician diagnoses a problem to deliver the upsell.

The Irony in His Own Words

On the Lickety Split website, Thomas Noland tells his origin story in the first person. After 27 years in the trades in Virginia, he moved to Florida and needed to call local contractors. He was "extremely disappointed." He knew "what it's like not to have any air conditioning while no one cares." So he founded Lickety Split to be the company he wished had existed when he needed help.

It is a good story. And it is the exact experience described in dozens of complaints from his own customers.

What You Can Do

If you have had a negative experience with Lickety Split, your options include:

• File a complaint with the Florida DBPR at myfloridalicense.com or by calling (800) 342-7940. This is the licensing body for Noland's AC and electrical contractor licenses.
• File a complaint with the BBB at bbb.org. The pattern of complaints flag is only useful if people keep filing.
• File a complaint with the Florida Attorney General's Office under the Florida Deceptive and Unfair Trade Practices Act at myfloridalegal.com if you believe you were subjected to pressure tactics or misrepresentation.
• Consult a consumer protection attorney if you signed a refund agreement containing a non-disparagement clause, or if a lien was filed against your property after payment was made in full.
• Share your story. Jacksonville Tea is collecting accounts from current and former Lickety Split customers. If you have documentation of a complaint, a quote comparison, or experience with the refund contract, reach out.

I’m going all in today, adding flairs, organizing resources, collecting documents, and building out a real case. This is how change actually happens.

Seeing this community come together has been incredible, but at the same time it’s heartbreaking to see how many people, especially the vulnerable, have been affected. I was a victim myself, and it’s frustrating. But thinking about this happening to my parents or someone I care about is what really pushes me to keep going.

Every little bit you contribute is power.

Many of you may already be in the “Victims of Lickety Split” Facebook group. Please join the Reddit community and share your experience. Reddit tends to rank higher on Google, so your posts can help more people stay informed.

Any information you have is greatly appreciated.

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I want to be very clear here. I am not promoting in any way, the only reason I mentioned Facebook is because of the amount of stories already posted on there. Lickety split is actively trying to get that group taken down. I know that reddit is a lot harder for this to happen, so I am taking the time to grab as much info as possible from the facebook group before this happens. We are already #1 on google for lickety split reddit, thank you guys so much for sharing your stories!