Anyone else noticed AI search is actually sending traffic now?
I've been obsessing over this for a while now.
Google traffic has dropped on a few sites I work on, nothing crazy but definitely noticeable but weirdly I'm starting to see visits coming from Perplexity and ChatGPT in my analytics.
The thing is I have no idea if my brand is actually being mentioned or recommended by these tools or if I'm just getting lucky. There's nothing in Search Console that tells you this.
Anyone actually tracking this properly? Feel like I'm flying blind and GEO is just becoming too important to ignore now.