Is anyone else sick of the ‘protein’ fad that is taking over the UK?
I am genuinely sick to death of ‘protein’ being slapped on everything just so supermarkets can charge a markup. Everywhere you go it’s PROTEIN pizza, PROTEIN water, PROTEIN microfibre cloths, PROTEIN dog poo bags - like can we give it a rest?
Don’t even get me started on the packaging that says dumb sh** like ‘protein chicken wrap’ and it’s just a chicken (protein btw) wrap except it’s included in the premium meal deals (for whatever reason??) and people buy into it every single time. Like what do you mean I’m paying an extra £2 for package branding.
My partner came in to the living room yesterday and said he’d bought us some protein pizzas from Lidl and was buzzing because he’s on a fitness journey (bless) and I rolled my eyes in my head. Went into the freezer to compare this to the ones we normally get - and guess what, IT HAD 9g less protein and was only 75 calories lighter. Of course the pizza cost him an extra quid though, because PROTEIN.
I wish I could say that the supermarkets should realise we aren’t all dense but I can’t even say that BECAUSE WE ARE and we eat it up every single time.
Everywhere I go I’m proteined out my farter, I can’t stand it anymore. I can’t even scroll on tiktok to escape this brain rot because there will be some scouse mam in her 50s, who has spent her full life on a sun-lounger in a 3* hotel in Tenerife, is now flogging RAW protein flapjacks off the TT shop trying to convince me I NEED a 24 pack of the most disgusting ‘snacks’ I’ve ever ate in my life. Of course there was a cut in the video so she could spit that dog food in the bin. Honestly I’d rather drink red cap milk and that’s saying something.
I understand we are in this era of being more health-conscious, Christ I see it at the gym as I can’t go any time of the day without having to wait 30 mins to use one machine - this, I can adjust to. The protein nonsense, however, needs to stop.
Give it a few years and mark my words it’ll infiltrate every moment of our waking lives, we’ll be driving our protein cars to work and texting on our iProtein 19s. ENOUGH! SICK OF IT!