u/Legitimate-Item-2853

▲ 2 r/PPC

PMax won't reboot

I am running PMax 2 campaigns for 2 type of on site action for a website where people can sell or buy used cars. In april everything plummetted, which I was prepared for, as there were elections in this european country where I advertise.

However since than the Pmax campaigns just won't get back to where they were in march. Impressions are lower, clicks as well, CPC is through the roof...and of course much less conversions.

How could I consolidate Pmax campaigns like this? How would you push a PMax campaign, to get better at impressions, clicks without raising the budget like crazy. Already added more hints, refreshed the asset group btw.

Not going to lie, last week I started to panic, and undo some changes I made previously, regarding negative keywords. During the whole time only changes I did was adding negative keywords and adjust budget...thanks if you read this far...

reddit.com
u/Legitimate-Item-2853 — 5 days ago
▲ 7 r/PPC

What do you do when conversions dried down

Hey all!

I have an account which I manage quite a long time now. It needs a little optimazation but overall bring good number of conversions every month. However all of the sudden it brought 5 conversions on the 6th of May and than it just stopped converting. No impression drop, no click drop, checked some important keyword in google trends, they are actually trending up. Auction insight shows we are better in the competition. Only cpc increase a bit but not too much 10% for which I have the budget to cover.

In this case what would you do, or what would you check besides tracking? These are almost all search campaigns, I already try to check tracking and that is not the issue, tag assistant showed the hit was sent.

reddit.com
u/Legitimate-Item-2853 — 9 days ago