u/Legitimate_Hat_2882

Hello members of r/SEO_LLM!

My name is Garry Callis Jr., and I'm the Community Manage of a website known as Discover AIO. DAIO is a learning platform which teaches marketers of all skill levels and verticals how AI SEO/GEO/AEO can help your business.
We're also a community hub that allows members to post their own articles and insights, so they can increase their own topical authority.

A discussion piece I wanted to really talk about today, is the shift in the traditional buyer's journey. As we all know, the Buyer's Journey as we know it consists of 3 phases.

1. Awareness
2. Consideration
3. Decision

The thing is, with the advent of AI, the 2nd stage, Consideration has taken a bit of a back seat. So when you're thinking of compiling content for specific buyer personas, we also need to think about how the buyer's journey is affected. Someone types in a query into their chosen search engine/LLM, they're in the Awareness stage. They are aware of an issue, and are now transitioning to find ways to deal with it. But now, rather than looking for those 10 blue links we all know and love so much, they now just get an answer. There is no more traditional Consideration. It's Automated Suggestion. AI has given an answer, and your choice now is to figure out whether to take it at face value or not.

Thing is, well over 60 percent of people are converting just from the AI answer, whether it was from an AI Overview or a LLM-generated answer. And so the Decision phase also get swept up. This doesn't even factor in AI Agents, which are able to make decisions on your behalf, given spending habits and other factors.

But I'd like to know your thoughts and opinions in the comments. And if you'd like to join the site, and help build a community of marketers, please feel free to shoot me a DM.

Thank you to the mods of r/SEO_LLM for allowing me the chance to post here, and I hope to engage in some great discussions with you all.

Hello everyone! My name is Garry Callis Jr., and I'm the Community Manager of a website known as Discover AIO. DAIO is all about teaching marketers of all business backgrounds how AI SEO/AEO/GEO can work for you and your business. As you can see from the title, I want to talk to you all about the Buyer's Journey and how AI has heavily influenced the process and why as marketers should be thinking about the content we create and post.

Just a visual of the crossroads of the Buyer's Journey. Yes, generated with Gemini. Full disclosure there.

There are 3 stages to the Buyer's Journey.

1. Awareness
2. Consideration
3. Decision

Or at least, that's what we know traditionally. AI has taken the second stage, Consideration, which is, in my opinion the most important one, and has hijacked it. When someone enters a query into Google, ChatGPT, Perplexity, Claude, or their LLM of choice, they're already aware of an issue and are considering ways to fix it. AI now has something to look for, and inside of a few seconds, already has an answer for the prospect in question. So we have to make sure that in the spirit of Answer Engine Optimization, that we are considered the answer in search. So think about the content that exists about you and your brand, and how it can influence the decision of a prospective buyer. This makes the decision stage so much easier, because you've provided the proper content for AI to find you.

These are the bones of an article I'll be publishing on discoveraio.com pretty soon, but I wanted to get some dialogue going to see what everyone feels about this.

We're gonna be doing a webinar on the 4th of June, 2026 at 10am EST, and if you're interested in joining, shoot me a DM. We'd love to have you.
Discover AIO isn't just a learning platform, it's a community hub where you can post your own articles and connect with other marketers in your field or different fields.
Head to discoveraio.com/articles and see what else we have.
Thank you to r/aeo for the opportunity to post.
Link to register is live: https://discoveraio.com/webinar/june-4-2026#register

Hey folks, my name is Garry, and I run a website known as Discover AIO. We're all about teaching marketers of all verticals how AI SEO/GEO can help your business.

We're looking for folks to join the site, and talk about their business. They can write articles which get featured, so in terms of backlinks, this is an absolute gold mine. If this is something that interests you, shoot me a DM.