My contents looked good but not enough for paid media
My first impression of UGC was to build a cute lifestyle that everyone wants to achieve, it’s like a vision board so viewers will be inspired by me. However, I was burning out fast after spending hours trying to find the perfect contents only to receive endless revision requests.
I was so close to giving up when one of the brands I worked with gave me honest feedback that despite how good my videos looked, it wasn’t built for paid media. After that, I started treating my contents as performance media.
I started working on my hook first, I tried different styles to catch audience attention instead of saying an opening sentence. It’s also better to film different hooks for one video, it can be helpful for brands to triple their ad testing capability. Also, create relatable contents according to your target audience. Your content should be the process, not the outcome which obviously is different to one another.
Stop trying to create aesthetic clips for your brand deals, build actual assets designed to perform in paid feeds, that’s one of the why’s brand keeps working with you.