u/Lob_HQ

Wild fact for a Wednesday: USPS was founded in 1775, a full year before the Declaration of Independence. The country didn't exist yet, but the mail did.

Last year, Ralph Lauren teamed up with actual USPS historians to design a carrier coat based on 1870s postal uniforms. Details that are kind of nerdy in a good way:

- Reinforced shoulder padding (for carrying the mailbag)
- Brass buttons cast from the original mold, same manufacturer
- Star patches on the cuffs representing employee tenure
"1775" and "2025" embroidered in

Thought this was a cool piece of postal history/design crossover.

Anyone want to guess what the jacket went for?

A few ways to actually connect it:

• CRM first. Trigger sends based on signups, purchases, or inactivity (same as email).
• Plug into automation. Build cross-channel sequences.
• Use an API for real-time sends. Cart abandonment, milestones, service events — all triggerable.
• Track it. Connect to analytics and measure site visits, redemptions, conversions post-mail.

Let me know if you want to see any case studies etc.

If you're running direct mail in an automation stack, you probably know your triggers, your segments, your send times.

But the moment it leaves your platform, it's a black box for most marketers. And that black box directly affects your delivery windows, your suppression timing, and how you sequence mail alongside your digital touchpoints.

We mapped the full journey: induction, sorting, routing, where tracking events fire, and last-mile delivery — so you can build smarter automation logic around what's actually happening on the physical side.

Day in the Life of a Mail Piece

From the Lob team. Happy to answer questions.