u/Local-Assignment588

My org is increasingly encouraging use of AI across all staff to create comms that previously would have come through the comms team.

In just the past few months, I have to admit that AI is doing a much better job (although the comms team does get better results than others across the org who try create for our channels - unsurprisingly.)

I am supportive of use of AI when it’s used properly. When I try and say anything about the quality of the work I am shot down and come across anti-AI. I use it myself and have worked hard on improving outputs.

At the same time, we’re told using AI will allow us to focus on strategy and telling the brand story. But we have an external agency that does a lot of the strategic stuff. The agency has been employed since before I started but has been given an increasingly strategic role.

AI is only going to get better and my org is only going to use it more and more. The role of comms is changing. How do I carve out a place for my team in this new normal?

Hi all,

New Pokemon mum here. I had no idea the boxes are so hard to get.

My 12yo has been saving his money for an elite trainer box. He didn’t buy Pitch Black as he told me he wants to wait for the 30th Anniversary. I randomly saw a post about the preorder and realised this won’t be as easy as it sounds!

Have we already missed the boat? He won’t be able to afford a scalper set. What usually happens on the day of release (16 Sept)?

I work in a small org and I want to be able to use AI save time on copy generation, so I can focus on the bigger picture.

I’m under pressure to do this as a lot of people in my org are saving time using AI, and it seems like copy generation should be an easy win.

But what I find is even after using and training Claude for a year, written content is still taking a lot of back and forth and iterations to get right. I’m not sure it’s saving time compared to just writing something myself.

Don’t get me wrong, the content isn’t bad and it’s a lot better than it was. It’s fantastic for internal content and admin. But every time it just misses on something - usually the nuance. I have made improvements on style and tone.

Is anyone having success with getting nuanced corporate copy generation right? If so, please share your secrets.