Consistency will help you succeed
I’m a couple of months into my newsletter journey and wanted to share something that I feel everyone knows, but needs to hear. If you want to build a community around your newsletter, you need to be consistent in your newsletter AND social media.
My newsletter is a weekly local newsletter and ahead of my send I publish on instagram a post with top 5 things on this weekend and a hook to sign up for my newsletter to see the full list. It’s nothing special, but I’ve created a template on Canva that I’m happy with and I just get Claude to recap my top 5 strongest events for the week in a specific format and then post.
I’m getting a trickle of email subscribers through this strategy, but something seems to have hit in the algorithm lately because I’m getting a consistent stream of new followers on my instagram account.
The goal is to convert these followers to email signups longer term, but I think I’m starting to see the rewards coming from consistently posting and engaging with other accounts. I also re-share a decent amount of content from other pages that’s relevant to my audience on my story.
Open to any questions, but like I said, not doing anything special, just being consistent :)