
Growing when you AREN'T a fintech AI b2b SaaS sales content engine
Hey bees. Longtime beehiiv user for my day job, new member of the hiive for a passion project.
I recently launched a weekly literary newsletter: book reviews, recommendations, essays, and generally the kind of overthinking-about-books discussion I used to love in literature classes.
I've grown a personal newsletter before on Substack and manage another newsletter on beehiiv professionally, so I'm comfortable with the basics. What I'm trying to figure out is how organic growth works on beehiiv when your audience isn't really in the business/tech/creator ecosystem.
A few things I'd love to learn from people here:
- Has anyone built meaningful organic growth through beehiiv Launch alone? I was hoping to get to ~50 subscribers organically before upgrading, but I'm open to changing that strategy.
- Where are consumer/lifestyle newsletters actually finding their first 100–500 subscribers? Instagram? Reddit? SEO? Cross-promos? Recommendations? Something else?
- Has anyone here built a newsletter in books, culture, entertainment, food, travel, etc.? I'd especially love to hear what's worked.
- I'm finding relatively few literary/bookish creators on beehiiv compared with Substack. Do you think the size of your niche within beehiiv materially affects growth through recommendations/discovery?
- And for those who moved from Substack or another platform: what growth feature if any actually made the biggest difference for you?
Not looking for hacks or overnight growth here, I'm not motivated by short-term monetization. Mostly trying to understand which levers are actually worth investing time in for reaching the audience I'm looking for.
Would really appreciate hearing what worked, what didn't, and what you'd do differently if you were starting again.
For context, link to my newsletter, Plot Twist.