u/Sa1ntAubin

Like many people, I run a hyper local newsletter in a metro of about 2 million people. We have a 48% open rate, 6.6 click rate with 4k subs.

We currently will take one exclusive ad per newsletter, so no competing ads.

I see a lot of people talk about charging sponsors 50-100 bucks per 1k subs. Is that for multiple ads in a newsletter or an exclusive ad in a newsletter?

If it is for multiple ads, would you charge extra for being the exclusive sponsor of a newsletter?

I would love to get people’s thoughts. From the research I’ve done the ad game seems a bit made up.

Like many people, I run a hyper local newsletter in a metro of about 2 million people. We have a 48% open rate, 6.6 click rate with 4k subs.

We currently will take one exclusive ad per newsletter, so no competing ads.

I see a lot of people talk about charging sponsors 50-100 bucks per 1k subs. Is that for multiple ads in a newsletter or an exclusive ad in a newsletter?

If it is for multiple ads, would you charge extra for being the exclusive sponsor of a newsletter?

I would love to get people’s thoughts. From the research I’ve done the ad game seems a bit made up.

I am really curious as to how many agents have friends who don’t use them. Every year I have at least 2-3 friends in my sphere who end up not using me. We talk about real estate, I send them houses, I give them their house value etc, but for whatever reason they end up going a different direction.

I understand it is going to happen, while it’s a gut punch, I don’t take it personally. They should do what they think is best.

But I do wonder if other agents experience the same thing. I’m curious if there is an “acceptable average” of friends not using them.

To be clear, I’m not necessarily looking for sympathy. If I’m in the acceptable range of friends not using them, then that’s good. If I am above the acceptable range, then I have some work to do.

I hope this makes sense!

P.S. this is the hardest part of the business in my opinion.

P.S.S. I know a lot of people know multiple agents. It’s just about being top of mind when the time comes.

I've been in the industry for 5 years now. Most of my business has come from coffee's, dinners and hanging out with people. For reference, I close just over 5 million last year. I'm wanting to spend some marketing money this year and I am curious how other agents are spending theirs. So far I am thinking mostly about doing events, but would be open to suggestions. What's the best way you have spent marketing dollars?