First month was rough, not sure what to change
I launched my Shopify store about 5 weeks ago selling fitness accessories. Spent around $800 on Meta ads and got 4 sales. Total revenue about $140.
I know the first month is always hard but trying to figure out where the actual problem is. My ads are getting clicks (CTR around 1.8%) but people land on the site and leave. Product pages might not be great but I'm not sure what specifically is wrong.
I spent 2 months researching the niche before launching and it seemed like there was demand. Margins are about 60% on paper and I tested samples from 3 suppliers. I set up storeclaw to handle CS and follow-up emails so the backend is ready but there's not much to automate when you only have 4 customers.
I also have basically no reviews which probably hurts. Store just looks empty and new.
Is this normal early stage stuff or should I be worried?