Making of AI UGC testing and here's what I learned about them. Thoughts?
I've been running AI UGC for the last couple months and wanted to share what's been working. My stuff before had clean visuals but the numbers were embarrassing. It took me longer than I want to admit before I realized the hook was the actual problem and the visuals were fine.
Here's what's been converting for me lately.
Physical interaction in the first frame is the most reliable hook I've tested. When someone bumps into a stranger or almost drops a drink, viewers stay because their brain wants to see the resolution. The reflex kicks in even when they know it's an ad.
POV with delayed reveal works because the opening doesn't give you anything to react to. You keep watching for those 3 seconds because you're trying to figure out what you're looking at. The product enters when you're already invested.
Reaction before the cause is the one that surprises people. The character reacts with wide eyes and then the camera cuts to what they saw. By the time the product shows up the viewer is already in.
The video I'm sharing uses the collision hook. A girl walks down the street, bumps into a stranger, and the cup saves the moment. Standard TikTok format but the opening is what makes it convert.
Most of my production lately has been through Higgsfield, the hook setup is what saves me the most time. Has anyone gotten dialogue or emotional hooks to work? I tested both and couldn't get either past the scroll threshold.