What should a good commercial real estate brokerage page actually include?

Curious to hear from brokers and real estate marketers.

Most CRE brokerage websites seem to have the same basic ingredients: company overview, broker bios, listings and a contact form.

But what actually matters to a prospective client?

  • Active listings?
  • Recent closed transactions?
  • Broker track record?
  • Specialties and markets served?
  • Client testimonials?
  • Market insights/research?
  • Individual broker profiles?

And on the flip side — what information do brokerage websites typically include that nobody really cares about?

We’re working on how CRE brokerages present themselves online, and I’d love to learn from people who have actually seen what generates inquiries.

If you could redesign a CRE brokerage website from scratch, what would you prioritize?

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u/Lower-Most-22 — 7 days ago

We Built an AI Platform for Commercial Real Estate. Looking for Honest Feedback from Brokers & Marketing Teams

We've built Antela.ai around a similar philosophy. Our goal isn't to replace the expertise of brokers, developers, or analysts—it's to eliminate repetitive work and help commercial real estate professionals move faster.

Today, Antela.ai helps automate workflows like creating offering memorandums, brochures, property websites, social media content, newsletters, and other marketing assets. We're also expanding into additional CRE workflows as we continue to work with customers.

We believe AI works best as a co-pilot. The professionals still make the decisions—AI simply helps them spend less time on repetitive tasks and more time underwriting deals, serving clients, and closing transactions.

If you're curious, we'd love your honest feedback. You can try Antela.ai for free, and we'd genuinely appreciate hearing what works well, what doesn't, and what features would make it more valuable for your workflow.

u/Lower-Most-22 — 18 days ago