What should a good commercial real estate brokerage page actually include?
Curious to hear from brokers and real estate marketers.
Most CRE brokerage websites seem to have the same basic ingredients: company overview, broker bios, listings and a contact form.
But what actually matters to a prospective client?
- Active listings?
- Recent closed transactions?
- Broker track record?
- Specialties and markets served?
- Client testimonials?
- Market insights/research?
- Individual broker profiles?
And on the flip side — what information do brokerage websites typically include that nobody really cares about?
We’re working on how CRE brokerages present themselves online, and I’d love to learn from people who have actually seen what generates inquiries.
If you could redesign a CRE brokerage website from scratch, what would you prioritize?