Today was the first day the World Cup felt REAL in regular town USA!
My regular Tuesday in May in regular town USA…
Stop by Walgreens in the morning and see tons of World Cup merch. The checker tells me people keep coming in looking for Panini World Cup stickers, but they sell out immediately.
Lunch time — tickets go on sale for a World Cup warm-up friendly and the entire stadium sells out in 30 minutes. Tickets were $50… for a team that most people around here normally wouldn’t even talk about. I get several texts from friends asking if we should go.
Afternoon at work — a friend sends me a hilarious Will Ferrell World Cup/Lays commercial.
Dinner at the end-of-year banquet for my 12-year-old’s soccer team and half the parents are talking about the World Cup. I talk to a dad from England who says he’s thinking about buying tickets and taking his kids now that prices have dropped a bit. Then I meet another couple who starts telling everyone about being at the Suarez handball game in South Africa and how the World Cup is the most fun sporting event in the world.
Went to bed realizing…
The hype is here.
Feels kind of like the week after Thanksgiving when Christmas suddenly takes over everyday life. What are you seeing out there?