
$300M on Anthropic tokens, zero new engineers hired - Salesforce is the clearest case study of where this is going
Been watching this Salesforce situation develop for a while. Benioff confirmed on the All-In podcast that the company will spend around $300 million on Anthropic tokens this year, mostly for internal coding work.
What's interesting isn't just the number - it's the whole picture:
- Hired zero software engineers since January 2025
- AI now handles 30 to 50% of overall company workload
- Cut support staff from 9,000 to 5,000 using agents
- Agentforce just hit $800M ARR, up 169% year on year
The money that used to go into payroll expansions is now going into token spend. That's a structural shift, not a cost-cutting round.
Full breakdown here if useful: https://youtu.be/WmZyStkMM1M
Is Salesforce the template everyone else follows, or is this specific to companies that already have AI-native products to sell?