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Most traveling to Caprii will know Emilio Puccii for his breezy, colorful mid-century modern designs. (“They were groovy, Baby!”). The label launched in the 1950’s, and Pucci prints soon became synonymous with the “jet setters” whose patronage earned Pucci the moniker “Prince of Prints.” In fact, Pucci was an aristocrat, the Marquis of Barsento, born into one of the oldest noble families of Florence. Despite the family ties to Florence, Pucci was born in Naples and spent most of his boyhood summers in and around Capri. His love of the island, and its having become a popular destination for his jet set clientele, led Pucci to choose Capri over Florence as the location of the first Pucci boutique. The original, opened in the 1950’s, was located at La Canzone del Mare in Marino Piccolo, and focused primarily on resort wear and bore the label “Emilio of Capri.”
Throughout the 1950’s, Pucci extended the line with his wildly popular “Capri pants” and his signature printed shirts designed for knotting at midriff. By 1960, Pucci’s psychedelic lava-lamp prints, often applied to fluid fabrics like silk and cotton jersey, were a worldwide sensation, and the label changed to “Emilio Pucci.” Seemingly everyone from fashion luminaries to ski bums took a liking to Pucci’s spirited, forward looking designs, as fresh today as ever, despite being no longer designed by Emilio. The boutique on Capri is now located in Capri town at 67 via Camarelle. Any time I’m in Capri, this is the store I always feel most welcome in.

I purchased the Pucci shirt shown above in 2000. It’s only been worn a couple of times. (One can’t be seen wearing it often. Lol). Sometimes I unpack it just to look at and enjoy the print.

Most traveling to Caprii will know Emilio Puccii for his breezy, colorful mid-century modern designs. (“They were groovy, Baby!”). The label launched in the 1950’s, and Pucci prints soon became synonymous with the “jet setters” whose patronage earned Pucci the moniker “Prince of Prints.” In fact, Pucci was an aristocrat, the Marquis of Barsento, born into one of the oldest noble families of Florence. Despite the family ties to Florence, Pucci was born in Naples and spent most of his boyhood summers in and around Capri. His love of the island, and its having become a popular destination for his jet set clientele, led Pucci to choose Capri over Florence as the location of the first Pucci boutique. The original, opened in the 1950’s, was located at La Canzone del Mare in Marino Piccolo, and focused primarily on resort wear and bore the label “Emilio of Capri.”
Throughout the 1950’s, Pucci extended the line with his wildly popular “Capri pants” and his signature printed shirts designed for knotting at midriff. By 1960, Pucci’s psychedelic lava-lamp prints, often applied to fluid fabrics like silk and cotton jersey, were a worldwide sensation, and the label changed to “Emilio Pucci.” Seemingly everyone from fashion luminaries to ski bums took a liking to Pucci’s spirited, forward looking designs, as fresh today as ever, despite being no longer designed by Emilio. The boutique on Capri is now located in Capri town at 67 via Camarelle.

I purchased the Pucci shirt shown above in 2000. It’s only been worn a couple of times. (One can’t be seen wearing it often. Lol). Sometimes I unpack it just to look at and enjoy the print.