u/MatchUpSocialguy

First, thank you to the mods for giving me permission to post here. I have wanted to share Trendsly with this community for a while, so I genuinely appreciate it :)

About a year ago, during the growth of the Buy Canadian movement, I made a scrappy tool for finding Canadian fashion brands.

People took it much more seriously than I expected. You suggested brands I had missed, tested the search, and pointed out an important problem: I was calling things “Canadian brands” without making it clear whether they were founded here, currently owned here, or actually made their products here.

That criticism was completely fair, and it stuck with me.

I eventually moved on to other projects ( coming soon ;) ) and left Trendsly mostly untouched. Then last month, I opened it again intending to “just take a look” and somehow ended up rebuilding almost the entire thing.

I have been sharing some of that progress over in r/consumecanadian. The first post brought another wave of suggestions, and three days ago I shared what happened after I went through their wishlist one item at a time.

The directory now has over 235 evidence-reviewed Canadian fashion entries. Canadian-founded, Canadian-owned, Canadian-based, and Made in Canada are treated as separate claims, with links to the evidence behind them, and Made in Canada only appears when I can find product-level origin information supporting it.

Trendsly can now search more than 100,000 products from these 235+ Canadian-founded brands. You can describe what you want normally, search by size, category, price or manufacturing origin, or upload a screenshot of something similar.

I originally wanted a place to start when you want to support Canadian fashion but do not already know all the right brand names. Canada has so many amazing smaller labels, but a lot of them are surprisingly difficult to find unless somebody tells you about them. If Trendsly introduces even one shopper to a Canadian label they otherwise would have missed, this feels worth continuing.

There is no registration, saved items stay in your browser, and search rankings are not sponsored. The full site is also available in Canadian French.

Try it here: https://trendsly.ca

Browse the directory and evidence: https://trendsly.ca/brands

If you try it, please give it one real job. Search for something you actually need, upload a screenshot, or see whether it can find something in your size.

If it gets the answer wrong, tell me exactly what you searched. And if a brand is missing or one of my Canadian claims is wrong, please call it out. The blunt feedback is honestly what got the project this far.

Thanks again to the mods for letting me finally share it here, and to everyone helping make buying Canadian a little less confusing 🇨🇦

Hi everyone,

About a year ago, I shared an early version of Trendsly with this community. It was a very scrappy project, but people here took the idea more seriously than I expected.

You suggested multiple brands that I missed, and raised an very important point: calling something a Canadian brand does not necessarily mean it is Canadian-owned or that its products are made in Canada. That criticism was fair, and it stuck with me.

I eventually moved on to other projects and Trendsly sat mostly untouched for a while. Last month I opened it again, intending to “just take a look,” and somehow ended up rebuilding almost the whole thing around the original problem: lots of people want to support Canadian fashion, but discovering the right brands and products is still much harder than it should be.

With Trump announcing another round of tariffs against Canada today, the original idea feels especially relevant again. If you are trying to shift more of your shopping toward Canadian businesses, I hope Trendsly makes the fashion side of that a whole lot easier: one place to discover Canadian-founded brands, search their products, and find smaller labels you might not otherwise come across.

Trendsly now searches more than 90,000 fashion listings from 160 Canadian-founded brands. You can describe what you are picturing in normal language, search by colour or style, or upload a screenshot of something similar. It then sends you directly to the brand or retailer selling the product.

I also built a brand directory with researched founding stories and links to official sources. Canadian-founded, Canadian-owned, and Made in Canada are treated as three separate claims. You can check that out here. https://trendsly.ca/brands A product is only labelled Made in Canada when there is product-level origin information to support it.

The project is still early, and the current catalogue is definitely not the final word on Canadian fashion. I would genuinely appreciate this community’s help with the next version:

• Which Canadian fashion brands am I still missing?

• What searches do not work the way you expected?

• Which filters or origin details would actually help you decide what to buy?

• What could Trendsly do to help smaller Canadian labels get discovered?

You can try it here: https://trendsly.ca

It is honestly pretty surreal seeing how far this little side project has come. Please be blunt. The criticism and suggestions from this community genuinely helped shape what it became.