u/MedallionApp

Slayyyter’s Coachella set was incredible and I think it helped her make a lot of new fans. I wanted to look into the streaming data on Spotify & Apple Music to see if that was true. One of our Medallion engineers crunched the numbers!

The amount of people who listen to Slayyyter grew by 80% - so her total audience almost doubled!

Her total number of streams grew by 140%. So not only did more people start listening to Slayyyter, everyone streamed her more.

If you’re interested, you can check out more Coachella stats here: https://www.tiktok.com/t/ZP8pQ6Baq/

I wanted to know which artist has the most engaged, devoted fanbase. So one of our Medallion engineers looked into the streaming data! This is based off Spotify & Apple Music specifically.

The BTS Army spends 25% of their total streaming time on BTS. Most other fanbases are at 5-6% - so y’all are 5x more devoted to BTS than other fanbases!

On average, BTS fan spends 35 hours per month streaming BTS (~1 hour per day).

80% of the people who follow BTS on Medallion have listened to their music within the last 30 days. Again that’s 5x more than other fan bases!

I thought this was pretty cool 😄 If you’re interested, you can watch our video about it here:https://www.tiktok.com/t/ZP8p95tJf/

We wanted to know how playing Coachella affected Justin Biebers streams on Spotify and Apple Music. So we had one of our Medallion engineers crunch the numbers!

Justin Bieber’s listeners grew by 27.94% after his Coachella performance. And his overall streams grew by +121%. For an artist as big as Justin, over 120% growth is HUGE!!!

You can learn more here: https://www.tiktok.com/t/ZP8gvn1FB/