Came from SEO, only 2 sales so far, about to try my first Shopping campaign. is this actually worth it at these CPCs?
I'm new to Google Ads. I built this store with SEO first but I've only got 2 sales so far, so now I want to run paid properly, and I'd rather hear I'm wrong here than find out with my money.
The product: physical thing, not cheap, the kind people think about before buying instead of grabbing on impulse. Sells for around €210. After payment fees I keep about €109. I've got roughly 100 products in the store, around 40 of them land near €100 profit each.
What the Keyword Planner actually says: the main keyword does about 50k searches a month. Top of page bid low is around €0.10, high is around €0.80. Competition shows as "high".
The math I ran before committing: assume only 0.5% of visitors buy, so I need 200 visitors per sale. 200 × CPC is what one sale costs me in ad spend. At a €0.45 CPC that's €90 a sale, under my €109 margin, so even with a pessimistic 0.5% it survives on paper.
What I actually need from you:
is 0.5% conversion too pessimistic for Shopping on a pricier product people think about before buying? what do you really see on this kind of thing
that high top of page bid is always sitting high. for Shopping do I need to factor that high number in, or can I basically ignore it since Shopping usually comes in cheaper
starting out, how many products do you actually put in the campaign? like I said I've got ~100, ~40 near €100 margin. all of them, or just a few
Big picture: at these CPCs and this margin, does this look like something worth running, or not really?
Please help me out, I genuinely want to know if I'm on the right track or just wasting my time. And if you've got other advice I'll take it, anything helps.