ChatGPT just launched a personal finance feature. Indie finance app devs, you good?
OpenAI dropped this yesterday. Pro users in the US can connect their bank accounts via Plaid and get a spending dashboard, portfolio view, subscriptions, upcoming payments. They’re saying 200M+ people already ask ChatGPT finance questions every month, and they quietly bought the Hiro team last month to ship it.
Bit of a gut punch if you’re building anything in this space. Why open your app when ChatGPT is already where people live.
The reactions have been brutal though. Lots of “you literally just got sued for leaking ChatGPT data to Google and Meta and now you want my bank login?” Hard to argue with that.
My read: generic spend tracking is cooked. But privacy-first, local-first, or anything that isn’t “put your entire financial life in a chat log” probably just got more defensible, not less.
Anyone else building in finance? Pivoting, leaning in, or just ignoring it?