New to TikTok Shop — 8 sales my first month, but I feel like I have no idea what I’m doing!
I’m pretty new to TikTok Shop and have made around 8 sales in my first month, which I’m excited about, but I honestly still feel like I have no idea what I’m doing lol.
I’ve been looking through my analytics and trying to understand what I should actually be paying attention to — clicks, CTR, conversion rate, GMV, which videos/products to keep pushing, etc. I’d eventually love to turn TikTok Shop into a significant source of income/full-time job, so I really want to learn how to approach it strategically instead of just posting random product videos and hoping something sells.
For people who have been doing this successfully for a while:
What metrics do you pay the most attention to?
How do you decide when to keep making videos for a product vs move on?
How many videos do you usually test before deciding a product isn’t converting?
Do you focus on a few products at a time or test a ton until you find a winner?
And is there anything you wish you knew when you were first starting?
Literally ANY advice is appreciated. I’m super new to this and genuinely trying to learn as much as I can.