Is my store being targeted? Massive bot surge/click fraud on Meta
Hey everyone,
I’m looking for technical insight and whether others are experiencing a massive shift in traffic patterns over the last 5 days.
I’ve been running a stable e-commerce brand for a while now, spending consistently around $2,000/day on Meta Ads. Performance has been very solid and stable for months until 5 days ago when the data went completely went off.
The "Shift" (Last 5 Days):
- Active Users: Normally, I have 2–15 people on the site at once (Shopify Live View). Suddenly, it’s spiked to 40–200 consistently.
- CTR Jump: My CTR was a healthy 4–5%. It has suddenly jumped to 30% out of nowhere.
- Zero Intent: Despite the massive traffic and spend, I have zero Add-to-Carts and zero purchases from this surge.
I checked my Microsoft Clarity recordings to see what these people are doing.
- They stay on the store for almost exactly 160 seconds.
- There is zero scrolling and zero clicks. They just land and sit there until the session ends.
Is it possible someone is intentionally targeting my store with a bot attack to drain my budget? who can be doing that? i tried to turn off the high ctr ads and duplicated them but it was ok for few hours and started to happen again with the new ads.
The 160-second "no-activity" session feels like a very specific script fingerprint. Has anyone seen this recently? If I was being targeted by a competitor, would it look like this? Its coming from all across USA...
Im lost, its so frustrating, really dont know what to do anymore...
I usually had 1k-1.5K sessions, suddenly its 7K.
