Results beyond lead gen form/document ads?
Context: I'm experienced in the PPC space, spend most of my time in Google Ads.
I'm getting reasonable results with Lead Gen Forms connected to documents (high quality guides, checklists, etc.).
However, try as I might, I'm just not getting consistent results with other ad types (single image, carousel, video). I believe the landing pages are OK since they do alright on the G Ads side of things.
Anything I'm missing here? Do ya'll see the same?
Yes, LAN and audience expansion are turned off and I'm on manual bidding.