There is a study that needs be had about the way World's Beyond has unfolded.
This game from the very beginning was hated. And a lot of it isn't unwarranted. But there are a lot of lessons that can be taken from what works when designing a card game and what simply doesn't. I can't really speak as a day one player. But I picked the game up late June of last year and thought "Wow not half bad actually. See where this goes." Set 2 rolls around I'm feeling more confident wasn't really pleased with the ignoring of really BS card combos like coc->D-climb, but the game was okay. Set 3 rolls around I started to feel the lack of card balance. Was playing destruction portal at that point cause Artifacts weren't cutting it. Set 4 and 5 started feeling major burn out. Set 6 I was part of the crowd collectively rolling our eyes at evo slop. That's when I at least slowed how much I played. Set 7 came around and I was actually super pleased. Started feeling like I could almost recommend the game to people again with how they actually listened too player feedback about how certain decks were super over performing. And then comes this set. The big anniversary set. Which seems to have almost entirely eliminated the player base with just how unbalanced and stale the gameplay and card design has gotten. I don't even know what you could do at this point too increase player numbers dramatically again outside more swimsuit gacha!