I'm struggling to have a complete picture on how CRM, SEO & newcomer GEO connect together deeply. How does the whole lifecycle work?
what is there and what is not there from GEO software perspective
I think it is important to understand the big picture stuff and have a clear idea on what to build and why. What do you think?
At the end of the day, what we all care about is the ROI. So for GEO, I created a pipeline that achieves this.
Data Layer (which is the measurement and stuff like that) -> Optimization Layer (Acting on the data and optimize website content etc) -> Revenue Impact layer (Where you measure what GEO has caused to the total ROI). Then loop the first 2 layers until the quarterly report and depending on the revenue numbers change the strategy or keep it the same. Then repeat the loop.
I'd like to have your thoughts more on the optimization layer & the revenue impact layer (What is already being done and what is not done).
What do you think of this model?