r/GenerativeSEOstrategy

▲ 3 r/GenerativeSEOstrategy+1 crossposts

Looking for SEO/GEO tips that actually work for brand new sites (want to bake them into my content pipeline)

Running a small SaaS (domain investing niche), launched about 3 months ago. Got an AI-assisted pipeline that writes and distributes blog content across a few channels, submitted to GSC/Bing, posting regularly — but I think the pipeline is missing a lot of actual SEO/GEO fundamentals since I built it more for output volume than optimization.

Looking for practical stuff I can bake directly into the pipeline/prompts, not general theory. Specifically curious about:

  • Any prompt structures or content templates you use to make articles more "citeable" by AI engines (ChatGPT, Perplexity, AI Overviews)?
  • Specific on-page/technical things (schema markup, FAQ structuring, heading patterns, internal linking rules) that you've actually seen make a measurable difference, that I could turn into a checklist or template?
  • For a new site with no authority — any tactics for getting early backlinks/mentions that could be systematized rather than one-off?
  • If you've built or use an AI content pipeline yourself, what do you have it check/enforce before publishing?

Basically trying to turn whatever works into repeatable rules I can apply automatically going forward, instead of guessing article by article. Any concrete tips, prompts, or checklists you're willing to share would be huge.

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u/kilokeed888 — 1 day ago

What separates the Best GEO Consultant from an SEO consultant?

I've noticed more SEO consultants now offering GEO services, and it made me wonder what the real difference is.

Both seem to focus on improving online visibility, content, authority, and technical foundations. So what actually separates a good GEO consultant from a good SEO consultant?

If you've worked with either, what do you think separates a great GEO consultant from a traditional SEO consultant?

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u/EliBee847 — 2 days ago

Who Do You Think Is the Best GEO Agency Right Now?

I'm currently looking into GEO agencies and trying to figure out which ones are actually worth considering. There seem to be so many new agencies offering AI visibility and GEO services that it's hard to know who is genuinely experienced.

If you've worked with a GEO agency or have been researching them, who would you recommend? I'm interested in hearing which agencies are actually helping brands become more visible in AI search and AI-generated answers. Who do you think is the best GEO agency right now, and why?

reddit.com
u/gardeniaflower890 — 4 days ago
▲ 7 r/GenerativeSEOstrategy+3 crossposts

AEO, GEO, AIO, SEO: o que é cada um e por onde se começa (sem o habitual hype)

Começando por dizer que discutir as siglas é menos importante que discutir os conceitos e que destas 4 siglas, 3 descrevem a mesma coisa apenas por ângulos diferentes e só uma é genuinamente distinta.

SEO (ou search engine optimization)- isto é o "tradicional", otimizas para o ranking na página de resultados (geralmente Google) e o objetivo é o clique. Já levamos com 30 anos disto e continua bem válido!!

AEO (ou answer engine optimization)- a ideia é otimizares para seres citado nas respostas do motor de IA (seja Google AI Overviews, Google AI Mode, no Perplexity, ChatGPT Search, ou Gemini) e o objetivo aqui já não é o clique e passa a ser a citação, 99% das vezes sem visita ao site. Ser a fonte que o motor de IA usa quando responde e especialmente se te recomenda, é o novo "estar em primeiro". Claro que na maior parte das vezes não te recomenda só a ti por isso é parecido a estar no "Top 3".

GEO (ou generative engine otimization). Isto é um termo cunhado num estudo académico de 2023 (ver [https://arxiv.org/abs/2311.09735\](https://arxiv.org/abs/2311.09735)) e apesar de os autores não acharem nada disso, na prática isto é só um sinónimo de AEO, com diferença que tem maior foco na fase de geração da resposta. Ainda assim, quem usa GEO e quem usa AEO está a falar da mesma coisa.

AIO (ai optimization??), esta sigla então é mesmo vaga. Às vezes significa só optimização para os AI Overviews da Google, outras vezes significa "AI Optimization" no geral e é a sigla mais inútil das quatro precisamente porque não define fronteira nenhuma.

Agora que está explicado, mais importante que isso: por onde se começa?? Pelo SEO! E não é porque esteja na moda, mas apenas porque um motor não pode citar aquilo que não consegue recuperar e não pode recuperar o que não está indexado, estruturado e claro de entender.

**A ordem certa disto é ENCONTRABILIDADE > INTERPRETABILIDADE > CITABILIDADE**

Saltar a base para "fazer AEO" é como se estivesses a construir o segundo andar de um prédio sem teres lá o primeiro andar...não dá

Queres fazer um teste concreto em 2 minutos?

Pergunta ao ChatGPT ou ao Perplexity ou Claude o que é que a tua empresa faz.

Se a resposta estiver errada, for muito genérica ou até nem aparecerem resultados, o teu problema não é de CITABILIDADE, é de INTERPRETABILIDADE e esse problema tem de ser resolver primeiro.

Quem anda a debater qual das siglas "ganha" à outra, está a olhar para o lado errado da coisa.

O utilizador que faz as perguntas ao motor de IA não quer saber de nenhuma sigla, apenas quer a resposta certa.

A pergunta útil é: quando ele pergunta, a resposta inclui-te ou não?!

Isto bate certo com a vossa experiência ou discordam?

Rui Martins SmartLinks - Consultoria B2B de Marketing e Vendas

u/Infinite_Ladder302 — 3 days ago
▲ 4 r/GenerativeSEOstrategy+1 crossposts

I’m starting to think schema should be planned differently for AEO and GEO.

For years, schema markup was mostly discussed as a traditional SEO tactic.

  • Add structured data.
  • Help Google understand the page.
  • Maybe qualify for a rich result.

But with AEO and GEO becoming part of the search strategy, I’m starting to look at schema differently.

Because AEO and GEO are trying to solve slightly different problems.

AEO is about helping machines find the answer.

GEO is about helping machines understand who the source is, what they know, and whether that information can be trusted.

And that changes the way I think about schema.

For AEO, I’m more interested in schema that helps describe answer-focused or structured content.

>For example:

FAQPage for genuine FAQ content.

QAPage for pages built around questions and answers.

HowTo for step-by-step instructional content.

Speakable where supported and appropriate.

The thinking here is simple:

If someone asks an answer engine a specific question, can the system easily identify the part of my page that addresses it?

But GEO has a slightly different focus.

Here I care much more about entities, relationships, authorship, and authority.

>So schema such as:

Organization

LocalBusiness

Person

Article

Product

Service

becomes more interesting.

And properties like sameAs, author, publisher, datePublished, and dateModified help make those relationships clearer.

For example, imagine an AI system lands on an article.

Without structured data, it may need to work out:

  • Who wrote this?
  • Which company does the author work for?
  • What does that company actually do?
  • When was this information updated?
  • Is this the same company mentioned elsewhere on the web?

Schema gives machines a cleaner map of those relationships.

That’s why I now think about it this way:

AEO schema → help machines understand the answer.

GEO schema → help machines understand the entity behind the answer.

And some schema types obviously support both.

Article markup, for example, can help describe the content while also connecting the author, publisher, dates, and subject matter.

The same goes for Product schema.

It can make specific product information easier to identify while also strengthening the entity relationships around the product and brand.

But none of this means adding schema automatically earns an AI citation.

The content still has to be accurate, useful, current, crawlable, and worth referencing.

Schema is simply the machine-readable layer underneath it.

So instead of asking:

“Which schema should I add for SEO?”

I’m starting to ask two questions:

For AEO: “How can I make the answer easier to identify and extract?”

For GEO: “How can I make the source, entities, and relationships easier to understand?”

That feels like a much better way to approach structured data as search moves from rankings and clicks toward answers, retrieval, and citations.

Are you separating your schema strategy between AEO and GEO yet, or are you still treating all structured data the same way?

u/Murky_Hotel_4323 — 8 days ago

How to break the AI search / GEO loop for your new product?

My team is currently trying to do GEO for a brand-new product (an enterprise-level software), but we are running on a tight budget (basically bootstrap mode).

Right now, we’ve done the basics: built our website structure, made it semantic/crawzable, and are posting consistently across major social media platforms.

But we’ve hit a vicious cycle: GEO tools and AI are heavily biased toward already-popular, established things. Because our product is new and nobody is talking about it yet, the AI treats us with extreme caution.

Because the AI won't recommend us, we don't get organic traffic; because we don't get traffic, there's no online buzz; and because there's no buzz, the AI continues to ignore us.

Has anyone successfully broken out of this AI cold-start loop? Or the only way is to pay more?

Any advice would be deeply appreciated. Thanks!

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u/Simple_Engineer3656 — 9 days ago

Publishing to e-commerce?

Hello!

Apologies if there’s already something similar in this subreddit.

I’ve worked in publishing for 5 years, with 4 years previous experience at an agency.

As many of you likely know, publishing is becoming increasingly hard. I’m interested in hearing from those working in AEO/GEO for e-commerce, and what that may look like for your future career growth and stability.

My expertise is in technical SEO, and I’ve spent the past year and a half learning more about GEO/AEO. Yes I’m aware that fundamental SEO practices still apply, but I’ve also got a strong grasp on understanding LLMs, and experimenting with what’s needed for stronger visibility in AI spaces.

So to summarise some of my questions:

  1. What does career stability in e-commerce look like for a AEO/GEO expert?
  2. How does AEO/GEO play a role in your e-commerce search and visibility strategy?
  3. Are there any key courses you recommend for an experienced SEO-er who hasn’t worked on an e-commerce site before?

Thank you!

reddit.com
u/Commercial-Hawk1715 — 9 days ago

Two weeks on page work did not move citations. That is what one third party said.

Completed an entire on page audit of 12 client pages. Schema, heading hierarchy, entity clarity, internal linking. Tracked citations 2 weeks later using the same 15 prompts on ChatGPT, Perplexity and Gemini, logging out each time. Nothing stirred.

In week three, a roundup was published with the client and four competitors. Within days the invisible two pages were being referenced. I can not separate it at all. One kind of small sample. But it changed the location of my hours. On page appears necessary but not sufficient. The engines need a reason to pay attention to the page at all and that reason continues to come from somewhere else.

Have you ever had on page work move citations without an external mention dropping around the same time?

reddit.com
u/barbhjitrgawr — 10 days ago
▲ 2 r/GenerativeSEOstrategy+2 crossposts

Working on AI SEO & Getting Results

https://preview.redd.it/aemurakotrih1.png?width=1512&format=png&auto=webp&s=90410c6a6d3cb8cef84153b526865f38bdd9c611

This is a US-based project that I am currently working on. I have been managing the SEO for this client for the past year, and I have recently started focusing on GEO (Generative Engine Optimization) to improve the brand’s visibility and sentiment across AI platforms.

As you may know, GEO helps track how a brand is perceived and represented across AI-generated responses, including positive, negative, and neutral brand sentiment. I have been consistently publishing high-quality content and mentions for my client, which has started generating some positive results.

Currently, I have provided my client with access to Otterly at no additional cost, as she has already subscribed to an AI plan for the project. However, I am looking to explore more affordable AI/GEO tools that can help me improve and monitor my client’s AI visibility, brand sentiment, and overall GEO metrics.

Could you recommend some cost-effective tools that can complement Otterly.ai and help me achieve better GEO results?

Note: I have rephased my text through AI to let others understand it better.

reddit.com
u/Deep_Item_2237 — 9 days ago