u/stormaxis26

Is anyone else worried that AI search is going to make it much harder for newer websites to break through?

With traditional SEO, even smaller sites had a path. You could target long-tail keywords, slowly build authority, and eventually compete. But AI answers seem to compress visibility down to just a handful of cited sources.

What concerns me is that once certain brands become recurring AI references, they may just keep reinforcing themselves because users stop clicking around and discovering alternatives. Feels like the feedback loop could get very concentrated very quickly.

Will AI search actually create new opportunities for niche sites or mostly strengthen whoever already has the most visibility and mentions online?