u/Murky-Ad7128

We are doing around $2,000 per month in GMV and are trying to figure out the right next step for growth.

I am looking for advice from people who have actually managed TikTok Ads and TikTok Shop performance.

What would you look for in a strong operator at this stage?

The areas I care about are:

1. TikTok Ads Manager
2. TikTok Shop
3. Spark Ads
4. Shop Ads
5. GMV Max
6. Creator content
7. Affiliate Center
8. Creative testing
9. Listing conversion
10. CAC, ROAS, CTR, CVR, and profitable scaling

A few questions for the group:

1. What are the best screening questions to separate real operators from people who just talk well?
2. What would you expect them to check first in the account?
3. What metrics would matter most for a one product shop at this GMV level?
4. What budget is enough to generate useful learning in the first 30 days?
5. Are there any red flags I should watch for?

Appreciate any practical advice from people who have been in the account and actually managed performance.