What are your thoughts on Nike flying almost every shoe reviewer out to their HQ for the Caitlin 1s and LeBron 24s?
I get that shoes are sent out to reviewers and have been for years, but I’ve never seen a PR push from any company as big as the recent one Nike did for the Caitlin 1’s and the upcoming LeBron 24s.
Literally flying in dozens of shoe reviewers and influencers and giving them a multi-day expenses paid access to their HQs, shoes, parties, and who knows what else.
Would you still hold the opinion of any of the flown in reviewers as true regarding the Caitlin 1’s and LeBron 24s.
I guess for me it’s given the entire release of these two shoes a giant asterisk when it comes to finding sources that weren’t inherently influenced by the trip. It’s honestly had the opposite effect that Nike probably wanted because it’s only sown doubt, at least for me.