u/MycologistClassic837

CTV attribution and incrementality testing have come up enough in our channel diversification conversations that leadership is now actually asking us to test programmatic TV. As a B2B SaaS company, pipeline attribution is the metric we judge performance by and I can't figure out if CTV can realistically tie back to that.

our stack is Google and LinkedIn heavy right now. the case for connected TV ads for B2B keeps coming up framed as account-based marketing CTV, which sounds compelling until you start asking how enterprise B2B CTV campaigns are actually measured. everyone selling it points to CTV lift studies and CTV influenced pipeline but I've burned my fingers on platform-reported metrics enough times before.

has anyone here run B2B CTV campaigns at real scale and come out with actual geo holdout data? i wanna know what channel diversification actually looked like for a performance team that was Meta/Google heavy before, and whether the self-serve path has gotten to a point where this is manageable without handing it over to a managed service.

CTV attribution and incrementality testing have come up enough in our channel diversification conversations that leadership is now actually asking us to test programmatic TV. As a B2B SaaS company, pipeline attribution is the metric we judge performance by and I can't figure out if CTV can realistically tie back to that.

our stack is Google and LinkedIn heavy right now. the case for connected TV ads for B2B keeps coming up framed as account-based marketing CTV, which sounds compelling until you start asking how enterprise B2B CTV campaigns are actually measured. everyone selling it points to CTV lift studies and CTV influenced pipeline but I've burned my fingers on platform-reported metrics enough times before.

has anyone here run B2B CTV campaigns at real scale and come out with actual geo holdout data? i wanna know what channel diversification actually looked like for a performance team that was Meta/Google heavy before, and whether the self-serve path has gotten to a point where this is manageable without handing it over to a managed service.

as the title says, as a woman i have come across many men who just wont turn down a nice lil scritch on their chins or up and down their backs. as someone who loves touch, i obviously dont mind, and derive just enough pleasure from giving, but im curious why its like that. i love touch and do enjoy receiving the same, but its like it strikes a certain cord in every man whos asked for back scratches. rarely so in women, or rather it doesnt have the same effect on them, and they dont respond the same. anyone?