How do decide what's next?
So, first a bit of context. I have a website and some organic users, some new and some returning. But what to do next? I am not earning anything currently. My website isn't holding a very valuable feature yet. So, I want to make some new features, some new tools. I have time currently too. But every keyword I search is already filled with competitors who are there before me. I don't have enough backlinks to rank among them organically. Neither is there much demand. I can't decide what to build next. I tried getting feedback from my current users but they ain't having enough free time to even press a yes or no on "was it helpful" popup.
I tried reading some blogs. But most of them are just marketing focused, or questionable, like some random generated AI blog who have no idea what it's talking about.
So, reddit users, my fellow redditors, how do you decide what to do next? what to build next?