u/NeedleworkerMoist325

HELP! We're Stuck! Branding direction comparison for LIP CARE
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HELP! We're Stuck! Branding direction comparison for LIP CARE

Which branding direction works best for a premium natural lip balm brand?

1 = darker luxury aesthetic
2 = softer modern aesthetic

Quick reactions:
• Which looks more expensive?
• Which would you trust more?
• Which would you actually buy?
• Would you make any other changes?

Thank you in advance for any direction you can give (We're so stuck!)