Seeking Buyer or Licensing Partner for Proven Automotive Product IP
I have a small automotive badge product line for the Hyundai Veloster that I’m looking to exit rather than discontinue. The product has several years of sales history and is differentiated from generic badge options by an engineered, vehicle-specific fit and attention to detail.
I’ve recently had success licensing another automotive product, which has made me more interested in focusing on design and product development while partnering with others for manufacturing, sales, and distribution.
For this badge line, I’m exploring either an outright sale of the design/IP or a licensing arrangement with someone better positioned to commercialize it at scale.
Full disclosure: I don’t see this as a flagship product on its own. It’s a niche automotive accessory with proven sales and a differentiated fit. I think its strongest value is likely as an addition to an existing aftermarket catalog or product portfolio, particularly for someone who already serves this customer base.
I’d be interested to hear from anyone who has sold or licensed a small physical product line like this. Where did you find the buyer or licensing partner? Are there marketplaces, brokers, communities, or other channels for transactions at this scale?
I’m also open to hearing from anyone who thinks this product might fit their existing business or portfolio.